Marathon Creative
Motion, lower thirds and captions v1, Tier 3
For Philip, built in DaVinci Resolve

Lower thirds and captions

One navy plate. Red lives on the plate, never on the picture.

Three lower thirds, social captions, and broadcast subtitles, at 16:9 and 9:16, moving by the sting's beat, curves, and order: rule, then name, then detail.

16:9, name and title, at rest. Pinned to the bottom left corner of title safe, sized by its copy, never wider than half the frame.

9:16, long name. On the reel safe line.

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Build and exit

Plate, rule, name, detail. One beat apart.

The navy plate wipes on left to right on the pace curve. The red rule travels in from off the plate one beat later, full length on every frame, the way the sting's bars do. The name rises through a fixed mask on the next beat and the detail line one beat after that. Nothing outside the plate is ever drawn, so no word or rule touches the picture during the build.

Hold

Exit

Back to back

Two lower thirds never overlap. The second one starts on the frame after the first one clears. If they are for the same person, use one plate and a longer hold.

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Long names

Shrink a little, then wrap. Past two lines, it refuses.

The plate never breaks and the type never squeezes below its minimum. The template runs these four steps in order and stops at the first one that fits. Step four is a refusal: the preview shows a white Will not export card, and build.sh stops with the reason instead of rendering a broken file.

Positions and sizes, in pixels

Left and bottom are the plate's outer edge. 16:9 uses title safe, 90%. 9:16 uses the reel safe box from the social tokens. Name sizes read as full, then the floor it may shrink to.

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Photo robustness

Proven on four kinds of photo, not tuned to one

The same template and the same copy on a tight interior, the busiest aerial in the set, a portrait original cropped hard, and a lot with a red boundary line burned in. Contrast never depends on the picture, because every word sits on navy. The full seven frame test for each photo is in renders/photo-interior.png, photo-aerial.png, photo-portrait.png, and photo-boundary.png.

The red boundary case

Lot lines on Marathon's land listings are drawn in a red close to Marathon Red. If Marathon Red sat on the picture, the two reds would fight. So it never does: the rule and the eyebrow live inside the navy plate in Red Bright, the one red allowed on navy, and the caption highlight is a bar inside a navy box.

The editor's only lever is the crop

Reframe the footage so a face or a sign is not under the plate. Never move the plate off the safe line, never make it transparent, and never put the rule or the eyebrow on the footage to save space.

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Social captions, burned in

Two lines, a navy box, and a red bar under the word being said

For Reels, TikTok, Shorts, and the feed, where most people watch with the sound off. Spoken words are white, words still to come are 60% white, and a Red Bright bar sits under the current word. The bar slides to the next word in one beat on the standard curve. Pages cut, they do not animate, because speech sets the timing, not the grammar.

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Broadcast subtitles

Plain, still, and readable on any picture

For YouTube, the website, client case studies, and anything a client may hand to a broadcaster. No colour, no highlight, no motion. White Montserrat SemiBold on an 82% navy box per line, centred on the safe line. A cue that will not fit two lines is split at its nearest clause, the type is never shrunk.

Rules

The case study cues at 16:9, as the template splits them

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Import note for DaVinci Resolve

Drop in the alpha files, or build it native

  1. Match the timeline. HD or UHD, 16:9 or 9:16, at the job's frame rate. The files in deliver/ are HD at 30p. For 24p or 60p run bash build.sh alpha 24, for UHD add uhd, as in bash build.sh alpha 30 uhd. Every key is on a beat, so the move is identical at every rate.
  2. Lay the overlay. Drag a .mov from deliver/prores/ onto the track above the footage. ProRes 4444 carries alpha, Resolve reads it with Composite Mode Normal. Do not scale or reposition it, it is already on the safe line. Never put an HD file on a UHD timeline, render the UHD set instead.
  3. New names. Edit content.js, add the person, then run bash build.sh alpha. If the copy is too long, the build stops and tells you what to cut. Open stage.html?name=Jacob%20Dow&detail=Founder in Chrome to check a name before you render.
  4. Native build, if you need to key it yourself. Fusion Text+ with the values in the table on the right. Background is a Rectangle, rule is a second Rectangle masked by the first. Key from the frame table on page 2, curves from the sting spec, page 4.
  5. Subtitles. Import the SRT onto a subtitle track. In the track's Style tab set the values on the right. Burn in only when the platform cannot take a sidecar file.
  6. Social captions. Create Subtitles from Audio, check and fix the words, export the SRT with one word per cue, paste it into content.js as { srt: '...' }, and run bash build.sh alpha. The word highlight then follows the real voice.

Native values, HD 16:9

Files in this folder

    Editor note, for Jacob to confirm before this ships

    • The inventory scoped motion to direction without rendered video. This round was asked for preview MP4s, ProRes 4444, and PNG sequences as well. Keep them or drop them, the direction stands either way.
    • Sample copy carries working figures and titles: the 48 hour edit turnaround, same day lead callback, the 1.9 acre homesite, and Taylor's title as Brand lead. Confirm each before any of it is used on a client job.
    • 9:16 safe areas reflect platform overlays in October 2026. The SRT one word per cue export is to be confirmed in Philip's Resolve version.
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