Design System
Design System
Internal review
One brand across the website, social, marketing tips, quotes and documents, print, internal apps, training, and motion. Every piece here was built against a reference and judged blind by a separate critic until it won head to head, or is still being reworked.
This is a live review build, not the finished system. Pieces marked Looping are still being reworked against a named critique from the last round, and the run is continuing. Anything marked Confirmed won a blind head to head and was then confirmed by a second critic that had not seen the first verdict.
Charts and data graphics
Design tokens
Grid and layout
Icon system
Logo usage
Photography direction
Typography
